Lately, LinkedIn has become extraordinarily popular among both employers and employees. Day by day, we see more and more people signing up on the platform and actively using and engaging on the platform for visibility’s sake.
Surveys report there are about 810 million LinkedIn users as of 2022. And out of these, approximately 49 million individuals are actively seeking work.
Given this, LinkedIn is currently an excellent pool of human resources. The platform’s abundance of talent makes it an ideal ground for recruitment.
So, if you’re a recruiter, LinkedIn is your place to be. But the question arises: how do you navigate? How do you narrow down the massive pool of talent and find your perfect candidate?
Well, in this guide, that’s exactly what we’ve discussed. Below, we’ll be sharing some super effective ways of finding the right potential candidate. Read on!
The first and most obvious means to get your potential employee’s attention is to publish a job post. It will serve as an announcement from your end and make them aware of the vacancy.
You can publish a job post on LinkedIn by simply clicking on the Jobs icon on the LinkedIn homepage. As a recruiter, LinkedIn will ask you to link your company page with the job post and add details accordingly. Browse through this guide by LinkedIn to learn step by step job posting process on LinkedIn.
Some candidates may be using LinkedIn’s job alert feature, which will notify them automatically once you publish your post. They’ll apply or reach out to you as soon as they are notified. Just make sure that you enter the right details when publishing the job post.
Search for the Right Keywords
At times, job posts may not bring you satisfactory results even if you keep putting them up consistently. In such a case, it’s best to go the extra mile and reach out to your potential employee.
Now, how can you do that? Lately, LinkedIn has upgraded its filter and realigned its algorithm to sort data as per keywords. And keywords are the index terms. These are the words and phrases your potential employee is using on their profile to market themselves.
For example, if you seek a writer to handle your social media content and posting, it’s not advisable to search for a writer or content writer. Instead, you should enter the relevant keyword in the search bar, which is social media copywriters or social media managers.
Even with this, you’ll end up with hundreds and thousands of results. And so, we recommend using advanced LinkedIn filters to narrow down your options.
Check out LinkedIn’s advanced filters for recruiters here.
You can use these filters to find your potential candidate with the desired background and set of skills. You can even find a candidate from your preferred location.
If you’re not quite sure about the right keyword, we recommend using Google Trends API. Google Trends provides data for the search volume of your keyword. It helps you get an idea about the general term being used by people to refer to something. You can integrate this data with your LinkedIn search and make way for the right talent in the industry.
Post in Groups
LinkedIn groups are another great way to search for the right talent. Professionals often share opportunities for internships, memberships, and specializations in industry-centric groups. You can share job posts and vacancies as well.
However, posting merely is not enough. To have the right people notice you or to have people notice you in the first place, you need to be an active participant in the platform. Remember, networking is the key to winning at LinkedIn! And that’s true for both employers and employees.
Build a Keyword-Rich Profile
Apart from reaching out to your potential employee, LinkedIn demands that you open up a route for your employee to yourself. Give them the means to find their way to you.
How can you do that? Optimize your profile!
Now, this works similar to optimizing your job post. Conduct thorough research about the keywords your potential employees may be using to search for a job.
For example, if you wish to hire a remote senior clinical engineer, imagine the search terms they may be using. Use these in your profile’s about and headline to optimize for these terms. It is more effective if you do it via your company page. Also, you can search for the right keywords using keyword research tools.
Position Your Company Page
If your company frequently uses LinkedIn for recruitment and hires for certain roles, it’s a good idea to position your company as an active recruiter for that role. You can do so by sharing posts on your profile. Enrich the content of this post with appropriate keywords and use relevant hashtags to optimize it. Encourage your current employees to share the post to spread the word. It will also help in the higher positioning of your company page for the targeted keyword or job role.
Summing up, LinkedIn is an excellent resource for business owners and recruiters these days. Given that you study the platform and approach talent hunting on LinkedIn with the right means, you’ll be able to hire the best talent in the industry!